Testimonies

 A testimonial is a statement from a past customer that describes how a product or service helped them. Testimonials are often written by the business based on specific questions they ask satisfied customers. They usually show impact through before-and-after comparisons or provide specific improvement statistics.  The goal of a testimonial is to show the potential customer that other customers were happy using your service or product. The more your satisfied customers are reliable, the more the testimonial is trustworthy.  Great testimonials promote your business while feedback serves to improve it. Testimonials build trust, boost conversion rates, and allow you to brag about all your happy customers.  

 How to Ask for a Testimonial

1. Get the timing right.
2. Determine if you want to use automation or send requests manually.
3. Give customers a reason to say yes.
4. Provide multiple options to make it easy for them.
5. Pose simple questions that yield nice customer quotes.
6. Prepare a testimonial page on your website.